Foreign government · Events

AFUEE — the Australian Embassy's study-abroad fair

For the Australian Embassy's annual study-abroad exhibition, we produced and operated the official event website and registration platform — rebuilt and improved edition after edition from 2016 to 2019.

Client: Australian Embassy (event organizer)
Event: AFUEE — Australia Future Unlimited Education Exhibition
Engagement: From 2016, across the 2016–2019 editions
Our role: Event website & registration platform — production and operation
Status: Completed engagement

A government-hosted exhibition lives or dies on turnout. The Australian Embassy needed a bilingual event site that would drive pre-registration, run smoothly on the day, and give organizers real-time visibility into how registration was tracking — and it needed to get measurably better each year.

The challenge

Each edition of the fair brought the same pressures: reach prospective students and their families ahead of the event, make it effortless to find the right participating schools, get visitors through the door quickly on the day, and give the Embassy a clear read on registration numbers. As a recurring event, every year had to outperform the last.

What we built, year over year

We treated the platform as a product that improved with each edition rather than a one-off site.

2016 — full relaunch. A rebuilt event site with participating-school search and favorites, plus video content and analytics. The relaunch grew visitors by over 30% versus the previous year.
2018 — QR-code check-in. Attendees checked in by web login on tablets and smartphones — no special hardware required — with surveys distributed automatically after check-in.
2019 — campaigns & real-time dashboards. Graphical email campaigns ahead of registration, and a real-time registration dashboard for organizers showing registration-trend graphs and year-over-year comparison.

Results

+30%visitors after the 2016 relaunch, vs. the prior year

+20%attendance in 2019 vs. the previous edition

0special hardware needed for QR check-in

Alongside the attendance gains, the 2019 edition saw improvements in sessions, page views, and bounce rate, stronger pre-registration numbers, and more positive attendee survey feedback.

AFUEE event website — participating-school search and event information — The bilingual event website

AFUEE QR check-in and real-time registration dashboard — QR check-in and organizer dashboard

Why it mattered

This is the pattern a market-entry phase needs: a fast, flexible build that a small bilingual team can iterate on every cycle — English coordination with the Embassy, Japanese with venues and vendors, and measurable improvement each year.

AFUEE was a completed 2016–2019 engagement. Figures are as reported for the respective editions.